Lightology Lookbook
Branding, Art Direction, and Print Design
Over the course of several years, I have been working with Lightology, one of the world’s premier lighting showrooms, on behalf of the Make & Co. team. Working together to expand their brand language, this process included developing branded photography to create a look that is cohesive for the several brands that Lightology carries. Through color and texture we created a unique look for this year's photography and Lookbook.
Year
2020 - present
Cover Design
Deliverables
Branding
Identity System
Creative Direction
Art Direction
Print Design
Team
Make + Co., art direction
Ryan Segedi, photography
Sage Reed, styling
One Tree Forest, production
Active, printing
Inside Spreads
Additionally, I worked to develop and enhance Lightology's brand guides to create a robust system that allowed for us to build out this Lookbook and additional brand applications — through color, typography, and layout.
Applications
Marketing Emails
Social Animations
Print Ads
Online Sales Banners
Marketing Emails
Print Ads
Online Sales Banners
